Maui Jim Eyewear and Red Bull Racing: The F1 Vision 2025

The famous Hawaiian brand Maui Jim, recognised worldwide for its high-performance polarised sunglasses, is entering a new era by announcing a prestigious partnership with Oracle Red Bull Racing, one of the most decorated and iconic teams in the Formula 1 championship. From the 2025 season, this alliance promises to showcase the expertise of Maui Jim eyewear at the heart of speed, precision and innovation. 

A first in the world of motorsport

This is a major first for Maui Jim, whose DNA is deeply rooted in the spirit of the Hawaiian islands: nature, performance and style. This partnership with Oracle Red Bull Racing represents a historic moment, marking the brand's entry into the ultra-competitive and technological world of Formula 1. An ideal arena to demonstrate the effectiveness of its Maui Jim sunglasses under extreme conditions.

Maui Jim eyewear designed for performance

With this collaboration, Maui Jim makes its most high-performing and iconic models available to the team. The drivers, technical staff and team members will be equipped with Maui Jim sunglasses from premium collections, combining comfort, durability and optical precision. These include:

Maui Jim HIEHIE: the team's flagship model, appreciated for its aerodynamic design and exceptional lightness.

Maui Jim Ho'Okipa Ultra: a model designed for extreme environments, featuring a wraparound frame and ultra-polarised lenses.

Maui Jim Ho'Okipa: renowned for its perfect balance between style and performance.

Maui Jim Ho'Okipa XLarge: the enlarged version of the classic Ho'okipa, ideal for those seeking greater visual coverage.

These models are true benchmarks in the world of Maui Jim sunglasses, acclaimed for their comfort and unrivalled polarisation technology.

When optical technology meets speed

This partnership is much more than a simple sponsorship agreement. It is a sharing of expertise between two leaders in their respective fields. Just as Red Bull Racing pushes the boundaries of automotive engineering, Maui Jim continuously innovates in optical technology, with Maui Jim sunglasses designed to filter glare, intensify colours and improve clarity in all conditions.

The F1 paddock is an environment where visual precision is crucial: whether under the blazing sun of Abu Dhabi or in the variable conditions of Spa-Francorchamps, Maui Jim eyewear will provide optimal eye protection for drivers and staff alike.

A shared vision: performance, innovation and excellence

This strategic alliance between Maui Jim and Oracle Red Bull Racing is built on shared values: the constant pursuit of excellence, a passion for pushing boundaries and a commitment to innovation. This partnership goes far beyond Formula 1: it embodies a lifestyle where elegance meets performance, both on and off the track.

Discover the Maui Jim sunglasses worn by Red Bull Racing on our website

At Céline Roland Opticien Lunetier, we offer you an exclusive selection of Maui Jim sunglasses identical to those worn by the Oracle Red Bull Racing team. Whether you are a Formula 1 enthusiast or simply looking for premium Maui Jim sunglasses, this collection embodies the perfect balance between performance, style and innovation.

Need advice or information? Contact our opticians now: they will be happy to answer your questions and advise you on our Maui Jim eyewear collection.

Explore Maui Jim eyewear now on our online store and experience the world of high-performance optics.